New York Transit Museum

Buyer seeks an experienced illustrator/graphic designer to create a visual identity for their 2025 Bus Festival. The designer will create an original illustration, branded event graphics, and marketing templates for both digital and print use. Deliverables include posters, postcards, digital assets, and signage that will be used in promotional campaigns reaching over 90,000 subscribers and displayed throughout New York City. The work will support an annual celebration that draws thousands of visitors to explore historic buses at Brooklyn Bridge Park.

• 6/10/2025 - RFP Release
• 6/22/2025 - Proposal Due Date
• 6/30/2025 - Designer Selected
• 7/14/2025 - Initial Concepts Due
• 7/29/2025 - Final Illustration Due
• 8/5/2025 - All Marketing Materials Due
• 8/11/2025 - Event Announcement Public
• 9/30/2025 - Bus Festival

• Experience with illustration and graphic design
• Portfolio with relevant work
• Ability to meet project timeline
• Experience with both digital and print design

• Create original illustration featuring historic buses
• Design stylized Bus Festival title treatment
• Develop visual style guide with fonts, colors and textures
• Design print-ready posters in two sizes
• Create 5x7" postcard design (front and back)
• Design digital flyer
• Develop on-site signage templates
• Create social media graphics in multiple formats
• Build responsive email announcement in Mailchimp
• Provide minimum three initial illustration concepts
• Include three rounds of feedback and revisions
• Deliver vector and high-res image files
• Create graphics for staff uniforms
• Design retail merchandise for Museum Store
• Develop marketing templates for digital and print outreach
• Create print-ready PDFs for all materials
• Design graphics for MTA subway and bus network signage
• Produce mood board defining visual identity elements
• Include fonts and color codes in style reference
• Attend planning meetings with PR & Marketing team