Visit Frisco

Buyer seeks a qualified research firm to conduct a comprehensive Brand Perception and Traveler Insight Study. The research will focus on understanding leisure travelers' perceptions, awareness levels, knowledge gaps, and motivators/deterrents to visiting the destination. This study will also analyze positioning relative to neighboring North Texas destinations to inform future marketing strategies.

• 6/13/2025 - Questions Due Date
• 6/20/2025 - Intent to Bid Due Date
• 6/20/2025 - Proposal Due Date

• Conduct comprehensive brand perception research for a tourism destination
• Analyze awareness levels among leisure travelers
• Identify knowledge gaps about the destination
• Evaluate visitor motivators and deterrents
• Analyze positioning relative to North Texas competitors
• Develop research methodology for traveler insights
• Conduct focus groups with potential visitors
• Implement quantitative market research surveys
• Provide customer relationship analysis
• Deliver strategic recommendations for future marketing