State University of New York (SUNY)

Buyer seeks a HIPAA-compliant marketing cloud solution for patient engagement communications. The solution must integrate with EHRs, offer automation capabilities, support personalization, and maintain strict security standards. Buyer requires the system to be scalable for future needs including multi-channel expansion and advanced analytics.

• 5/29/2025 - Date of Issue
• 6/20/2025 - Proposal Due Date

• Must be HIPAA-compliant
• Must accept hospital's BAA without exception
• Must offer integration with third-party apps and EHRs
• Must provide scalability for future multi-channel expansion

• Implement HIPAA-compliant email marketing solution
• Provide patient engagement communications system for newsletters and health education
• Integrate with third-party apps and EHRs through robust APIs
• Develop automated email and SMS workflows based on patient behavior
• Support dynamic segmentation and one-to-one personalization
• Enable multi-channel expansion to social push and app-based messaging
• Implement advanced analytics and A/B testing capabilities
• Configure data encryption, access controls and audit trails
• Ensure secure PHI handling while maintaining user experience
• Accept and comply with hospital's BAA without exception