Ohio Tuition Trust Authority

Buyer seeks a contractor to provide comprehensive advertising and marketing services for Ohio 529 CollegeAdvantage. The contractor will develop campaigns and materials to promote Ohio's 529 Plans, with focus on the Direct Plan. Buyer aims to increase awareness, drive new accounts by 6% annually, and grow contributions by 8% annually. Services include creative development, media planning and buying, analytics, and public relations support.

• 5/20/2025 - Begin Date
• 6/10/2025 - Inquiry End Date
• 6/17/2025 - Proposal Due Date

• Each work team member must have minimum three years experience creating integrated strategic media campaigns

• Develop advertising campaigns to promote Ohio 529 Plan
• Create strategic media plans across multiple platforms
• Perform media buying and placement services
• Develop creative content for various media formats
• Track and report campaign performance metrics
• Use research and analytics to inform marketing strategies
• Provide public relations support
• Execute digital marketing campaigns
• Increase awareness of Ohio's 529 Plans
• Drive new account openings and contributions