City of Allen

Buyer seeks a full-service advertising/marketing agency to facilitate marketing efforts for Allen, Texas as a destination. The agency will oversee strategic marketing plans, brand development, campaign implementation, and digital content creation. The contract will be for an initial one-year term with four optional one-year renewals beginning October 1, 2025.

• 5/27/2025 - Pre-Proposal Meeting
• 5/30/2025 - Question Deadline
• 6/9/2025 - Addenda Deadline
• 6/12/2025 - Proposal Due Date
• 7/22/2025 - Council Awards Contract (Anticipated)
• 10/1/2025 - Contract Start Date

• Ten years minimum experience
• Financial stability
• Commercial provider for at least three years
• Capability to meet project requirements
• Satisfactory record of performance

• Implement strategic plan objectives
• Develop and manage destination brand
• Create marketing campaigns for meetings and conventions
• Develop business transient travel marketing plan
• Design influencer marketing strategy
• Manage social media strategy and content
• Develop digital marketing strategy
• Maintain and update WordPress website
• Design graphic materials
• Oversee marketing-related photo and video shoots
• Analyze tourism data using Zartico and Placer.ai platforms
• Develop destination partner engagement program
• Create corporate concierge program
• Design ambassador program
• Support event services marketing
• Market Credit Union of Texas Event Center
• Target meeting planning professionals
• Target sports groups and tournament organizers
• Target business travelers and leisure visitors
• Coordinate vendor and staff collaboration on projects