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Marketing Services for the Palm Desert Aquatic Center
City of Palm Desert
Buyer seeks a creative, strategic marketing partner to provide comprehensive marketing services for the Palm Desert Aquatic Center. The selected firm will help elevate awareness, engagement, and usage of the facility and its programs. Services include developing a yearlong marketing strategy, advertising/media planning, creation of visual assets, social media management, and performance reporting. The contract period is July 1, 2025 - June 30, 2026, with potential for renewal.
- 5/7/2025 - Release of Request for Proposal
- 5/14/2025 - Pre-Proposal Meeting (Non-Mandatory)
- 5/21/2025 - Last Day to Submit Questions
- 6/3/2025 - Clarifications Issued by City
- 6/11/2025 - Proposal Due Date
- Develop annual marketing strategy and messaging framework
- Create advertising/media planning across print, digital, radio, outdoor platforms
- Produce photography, video, graphics, and promotional collateral
- Manage strategic social media content and channel management
- Maintain and update www.pdpool.com website content
- Provide community outreach and public relations support
- Deliver monthly performance reporting and analytics review
- Support PR during emergencies
- Target diverse audiences including families, seniors, competitive swimmers
- Promote facility programs, memberships, rentals, and special events
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