West Virginia University

Buyer is seeking a qualified digital marketing agency to increase brand awareness and national visibility of its programs. The agency will boost enrollment, enhance recruitment efforts, and drive traffic to the buyer's website through multichannel digital marketing campaigns. Services include analytics, media strategy, audience targeting, and ROI analysis. The successful agency will partner with buyer to optimize advertising experiences and improve conversion rates.

• 5/15/2025 - RFP Publication
• 5/29/2025 - Question Deadline
• 6/5/2025 - Proposal Due Date
• 6/30/2025 - Anticipated Contract Start Date

• Conduct multichannel digital marketing campaigns
• Develop geotargeting and remarketing strategies
• Provide analytics, attribution and ROI analysis
• Implement audience targeting and list-based advertising
• Create analytics dashboards for performance reporting
• Provide media strategy and planning
• Generate regular ad copy performance reports
• Optimize advertising dollars
• Produce on-brand copy with consistent tone
• Deliver market and audience insights