Metropolitan Council

Buyer is seeking consultant services to promote sustainable transportation options and encourage individuals in the Minneapolis-St. Paul region to explore car-free commuting. The 2025 Car Free MSP campaign will build upon the 2024 initiative success. The campaign will leverage existing assets while incorporating new, engaging content to increase brand awareness, drive audience engagement, and secure pledges for alternative commuting methods.

• 5/8/2025 - Issue Date
• 5/13/2025 - Pre-Proposal Meeting
• 5/21/2025 - Question Due Date
• 6/5/2025 - Proposal Due Date
• 7/15/2025 - Award Date

• 15% Disadvantaged Business Enterprise (DBE) participation goal

• Promote sustainable transportation options in Minneapolis-St. Paul region
• Build on existing 2024 campaign success
• Leverage existing assets while incorporating new content
• Increase brand awareness for car-free commuting
• Drive audience engagement with campaign messaging
• Secure pledges from individuals to try alternative commuting methods
• Develop refreshed campaign materials and strategy
• Create engaging content for sustainable transportation options
• Implement marketing strategy to reach target audiences
• Track and report on campaign effectiveness metrics