City of Rohnert Park

Buyer seeks proposals from qualified firms to develop a refreshed brand identity that captures Rohnert Park's evolution while honoring its roots. The project aims to modernize the City's visual identity, ensure consistency across all communication channels, and foster community engagement. Buyer requires a comprehensive approach that includes assessment of current branding, development of refreshed visual elements, and implementation strategies.

• 5/2/2025 - Release RFP
• 5/15/2025 - Questions regarding the RFP due
• 5/29/2025 - City responds to questions
• 6/5/2025 - Proposal Due Date
• 6/12/2025 - Interviews, if needed
• 6/16/2025 - Evaluations completed
• 6/30/2025 - Notice of Intent to Award Contract
• 7/14/2025 - Complete negotiation and execution of Agreement
• 8/1/2025 - Project initiation

• Experience in municipal branding and marketing
• Minimum of five completed branding projects for local government agencies preferred

• Refresh the City's visual identity while maintaining heritage
• Develop brand messaging reflecting City values and future direction
• Create comprehensive brand guidelines document
• Ensure ADA compliance across all branding elements
• Develop color palette with sufficient contrast ratios
• Create templates for letterheads, business cards, and presentations
• Design cohesive branding for print and digital materials
• Conduct assessment of current brand identity strengths/weaknesses
• Design brand elements adaptable for website, signage, and vehicles
• Provide strategy for rolling out refreshed brand