Town of Taos

Buyer seeks an experienced public relations firm and/or marketing agency to develop and execute innovative PR, marketing, social media and branding campaigns. The initiative is a critical component of Taos' overall branding strategy, emphasizing the Town's unique arts, culture and heritage. The agency will integrate advertising and social media strategies to enhance online presence, drive engagement and reinforce the Visit Taos brand.

• 4/22/2025 - Issue RFP
• 4/25/2025 - Acknowledgement of Receipt Form
• 5/19/2025 - Deadline to Submit Written Questions
• 5/23/2025 - Response to Written Questions
• 5/30/2025 - Proposal Due Date

• Strong track record in destination marketing and tourism promotion
• Deep understanding of Taos' cultural landscape
• Expertise in branding services including logo development

• Develop comprehensive PR and marketing strategy for tourism promotion
• Create new Visit Taos logo and branding materials
• Manage social media channels including content creation and paid campaigns
• Implement annual media relations plan with pitch calendar
• Organize media and influencer visits
• Design advertising across digital, print, radio and experiential channels
• Develop visitor research surveys to assess audience demographics
• Create e-newsletter promoting Taos events and attractions
• Provide detailed monthly performance reports with insights
• Participate in bi-weekly check-ins and quarterly presentations