Duval County Public Schools

Buyer seeks a qualified provider for comprehensive social media management services. The provider will develop strategy, create content, manage stakeholder engagement, and analyze performance across multiple platforms reaching over 104,000 followers. Buyer uses Sprout Social as their management platform and needs support with content production, stakeholder engagement, and effective tool operation.

• 5/1/2025 - ITN Release Date
• 5/29/2025 - Proposal Due Date
• 6/2/2025 - Finalist Interviews

• Develop social media strategy with Communications Team Manager
• Create dynamic, ADA-compliant social media content
• Capture photos and videos through in-person school visits
• Attend district events to document content for social media
• Monitor district and school social media sites daily
• Respond to stakeholder questions and concerns
• Provide quarterly performance reports analyzing engagement metrics
• Use Sprout Social's listening tool to identify emerging trends
• Detect and correct misinformation violating district policies
• Train school-based social media coordinators