Community Transit

Buyer seeks a qualified vendor to develop and execute a plan for gathering customer feedback on the agency's forthcoming Digital Strategy. The vendor will conduct focus groups to collect qualitative research about customer attitudes, behaviors, and needs regarding the buyer's digital tools. This research will inform the strategic direction of the digital product roadmap by developing use cases, understanding customer decision-making, and prioritizing features. The contract is for one year with two one-year extension options.

• 5/12/2025 - Deadline for Final Questions
• 5/29/2025 - Proposal Due Date
• 6/1/2025 - Contract Start Date

• Technical skills, knowledge, and capacity to provide focus group testing services

• Develop focus group testing plan and discussion guide
• Recruit diverse participants including regular riders, occasional riders, and non-riders
• Screen and schedule participants with appropriate incentives
• Facilitate virtual or in-person focus group sessions
• Gather qualitative customer feedback on digital strategy
• Analyze customer attitudes, behaviors, and needs regarding digital tools
• Develop use cases based on customer insights
• Document customer decision-making approaches
• Prioritize digital features and experiences based on research
• Deliver written summary report with methodology, findings, and recommendations