Clackamas County

Buyer is seeking a vendor to provide search engine marketing (SEM) services for Clackamas County Tourism. The vendor will develop and execute a comprehensive data-driven SEM strategy, conduct keyword research, create ads, manage campaigns, track performance, and provide reporting. The work includes strategy development, ad creation, performance tracking, project management, and SEM trainings aligned with the organization's 5-year strategic priorities.

• 4/23/2025 - RFP Issued
• 4/30/2025 - Protest of Specifications Deadline
• 5/21/2025 - Deadline to Submit Clarifying Questions
• 5/28/2025 - Proposal Due Date

• Develop comprehensive SEM strategy maximizing annual ad spend
• Conduct keyword research aligned with destination selling points
• Create and manage search/display ad campaigns across platforms
• Write ad copy and design visually appealing creatives
• Implement effective bidding strategies to maximize ROI
• Track KPIs like clicks, impressions, conversions, and ROAS
• Provide seasonal performance reports with insights and recommendations
• Conduct monthly or quarterly review meetings with tourism team
• Provide two virtual/in-person SEM trainings annually
• Manage $120,000 annual SEM advertising budget