Town of Evans

Buyer is seeking a professional firm for development and implementation of the Evans Waterfront Tourism Marketing Campaign. The selected firm will create marketing strategies to attract new visitors, residents, and promote local business growth. Buyer wants to elevate its brand as a business-friendly, waterfront recreational destination with rural character and small-town charm. The campaign will highlight waterfront assets, parks, business hamlets, and public infrastructure improvements.

• 4/24/2025 - RFP Release Date
• 5/15/2025 - Deadline for Clarifications
• 5/22/2025 - Proposal Due Date
• 6/2/2025 - Finalist Interviews
• 6/18/2025 - Tentative Award Date

• Analyze previous marketing efforts and conduct new market research
• Develop and elevate the Town's waterfront destination brand
• Create detailed budget for media planning and purchasing
• Manage website and social media content for tourism promotion
• Plan and promote annual summer waterfront festival
• Meet 30% MWBE and 6% SDVOB participation goals
• Document good faith efforts for MWBE/SDVOB participation
• Prepare ESD progress and final report documentation
• Highlight development opportunities and community assets
• Work with Economic Development Advisory Committee on branding