Greater Zion Convention & Tourism Office

Buyer seeks a social media coordinator to develop and implement a comprehensive multi-channel social media strategy. The contractor will work with the marketing team to generate daily content, engage stakeholders, and manage all aspects of social media presence. Responsibilities include content creation, community management, performance reporting, and cross-departmental collaboration. The position requires both strategic planning and hands-on content production in Washington County, Utah.

• 5/1/2025 - RFP Issued
• 5/22/2025 - Proposal Due Date
• 6/5/2025 - Notification of award
• 6/17/2025 - Contract to begin

• Self-motivated, collaborative, and flexible problem solver
• Creative with strong social fluency and storytelling experience
• Understanding of content performance and digital trends
• Familiarity with SEO, analytics tools, and audience insights
• Understanding of Greater Zion's geography, culture, and tourism offerings
• Adventurous, outdoors-oriented spirit aligning with Greater Zion's brand
• Organized and deadline-driven with excellent multitasking skills
• Fluent in written and verbal English

• Develop comprehensive multi-channel social media strategy based on research and audience targeting
• Create and publish daily content across Facebook and Instagram platforms
• Capture and produce 7-12 original in-market content posts weekly, prioritizing video formats
• Attend and provide live coverage for local events and press-worthy moments
• Submit bi-weekly performance reports with metrics and content improvement recommendations
• Moderate all user-generated content aligned with brand tone and style guidelines
• Manage YouTube channel with strategic posting cadence and long-form video development
• Coordinate photographer, videographer, and influencer partnerships
• Build and maintain monthly social media calendar in Asana aligned with annual strategy
• Upload and organize content assets in shared Dropbox for future promotional use