Gaston County Tourism, GoGastonNC

Buyer seeks a qualified branding agency to develop a comprehensive place branding strategy for Gaston County, NC. The project aims to establish a cohesive brand identity that enhances the county's reputation, attracts visitors, and supports economic growth. The selected agency must develop branding that complements existing town identities while maintaining the county's current color palette. The branding strategy must include research, brand development, community engagement, and implementation planning.

• 4/17/2025 - RFP Released
• 5/2/2025 - Deadline for Questions
• 5/22/2025 - Proposal Due Date
• 5/30/2025 - Final Selection & Contract Award
• 6/5/2025 - Review & Shortlist Selection
• 6/12/2025 - Interviews
• 6/20/2025 - Project Kickoff

• Conduct stakeholder interviews with residents, business owners, and visitors
• Analyze competitor branding from comparable counties
• Create brand identity integrating with county's existing color palette
• Develop toolkits for businesses to adopt brand
• Establish framework for collaboration with town governments
• Define brand values, personality, and positioning
• Create strategic marketing plan for brand rollout
• Develop surveys and focus groups for community insights
• Outline activation strategy for local stakeholders
• Create brand guidelines for consistency across channels