City of Winston-Salem

Buyer seeks a consultant to evaluate, solicit, secure, and implement sponsorship and naming rights for city-owned public assembly facilities and events to generate supplemental revenue. The consultant will focus on key venues including the Winston-Salem Fairgrounds, Bowman Gray Stadium, and the Carolina Classic Fair. The project includes market analysis, strategy development, prospect identification, negotiations, contract development, and post-sale support to maximize partnership value.

• 5/14/2025 - End of Question Period
• 5/22/2025 - Proposal Due Date

• Conduct market analysis for sponsorship potential of public facilities and events
• Develop comprehensive sales and marketing strategy for naming rights
• Value and price venue naming rights and event sponsorship opportunities
• Target qualified prospects and engage with C-level executives
• Lead negotiations with prospective naming rights partners
• Structure sponsorship agreements that align with financial goals
• Provide activation strategies to maximize community engagement
• Assist in drafting and finalizing naming rights agreements
• Manage fulfillment of sponsor obligations and contract compliance
• Research and assess regional and national brand partnership opportunities