Palomar Community College District

Buyer requires a partner firm to design and execute a digital marketing strategy to increase awareness, engagement, and enrollment. The firm will provide ongoing monitoring and optimization, as well as detailed reporting. Services include consultation, research, creative asset design, campaign implementation, and performance tracking with data-driven optimization.

• 4/25/2025 - Request for Clarifications Due
• 5/2/2025 - Responses to Request for Clarifications
• 5/21/2025 - Proposal Due Date
• 6/16/2025 - Selection Committee Interviews
• 7/11/2025 - Notice of Recommendation to Governing Board
• 8/12/2025 - Board Action to Approve Award
• 9/1/2025 - Desired Start of Work

• Digital Marketing and Advertising Firm for minimum of five years
• Primarily engaged in providing the specified services
• Digital marketing firm of regional or national reputation

• Design comprehensive digital marketing strategy to increase awareness and enrollment
• Provide expert consultation based on industry best practices
• Conduct in-depth research on selected academic programs
• Design creative assets including ads and landing pages
• Implement digital campaigns across multiple platforms
• Monitor key performance indicators and optimize campaigns
• Adjust bid strategies and keyword usage to maximize budget
• Create in-depth analytical reports and frequent performance data
• Advise on channel selection, audience targeting and keyword strategy
• Leverage new techniques in the evolving digital marketing landscape