Pitt Community College

Buyer seeks an advertising/media agency to serve as agency of record for media and web purchasing and placement, and creative development of TV and radio commercials. The selected agency will help consolidate media marketing efforts and extend the Foundation's brand to various target audiences. The primary focus is on promoting two annual fundraising events and supporting the final two years of a five-year capital campaign. The target audience includes potential donors, parents, alumni, civic and business leaders, as well as businesses and industries.

• 4/23/2025 - Issue RFP
• 5/7/2025 - Submit Written Questions
• 5/9/2025 - Provide Response to Questions
• 5/19/2025 - Proposal Due Date
• 6/2/2025 - Tentative Contract Award
• 7/1/2025 - Tentative Contract Start Date

• Must be registered as a North Carolina vendor
• Preference for vendors located in North Carolina

• Develop comprehensive advertising strategy for the Foundation
• Create TV and radio commercials
• Provide media buying and placement services
• Develop creative content including campaign ideation and copywriting
• Create visual content for advertising campaigns
• Implement digital marketing including social media campaigns
• Provide event promotion services for two annual fundraising events
• Support capital campaign completion efforts
• Create advertising to attract additional donors and partners
• Deliver monthly advertising management reports with analytics