Cortland County Mental Health Department

Buyer seeks a marketing partner to promote awareness of System of Care (SOC) programs and services for youth with mental health challenges in Cortland County. The campaign will focus on reducing stigma, raising awareness of available services, and promoting a new SOC webpage. Target audience includes youth ages 12-18 at risk for or experiencing Serious Emotional Disturbances. The goal is to increase community awareness by 25% by September 2028.

• 5/12/2025 - Questions Deadline
• 5/19/2025 - Bid Opening
• 5/19/2025 - Proposal Due Date
• 6/26/2025 - Decision Date
• 7/1/2025 - Contract Start
• 9/29/2028 - Contract End

• Experience working with youth population or creating relevant marketing materials
• Ability to create effective materials for youth ages 12-18
• Data collection systems to track marketing reach
• Experience with similar contracts in the past

• Create targeted marketing campaigns to highlight SOC work
• Develop materials to reduce mental health stigma
• Raise awareness of available youth mental health services
• Promote newly created SOC webpage
• Design campaigns focusing on populations with health disparities
• Utilize mix of traditional and digital media channels
• Track community awareness metrics
• Collaborate with local schools and healthcare providers
• Create youth-focused content for ages 12-18
• Monitor marketing outcomes and adjust strategies as needed