Virginia Aquarium & Marine Science Center

Buyer seeks a full-service advertising agency to provide account management, media planning, creative development, and analytics services. The agency will develop annual creative campaigns, manage media buying across multiple channels, and establish meaningful KPIs. The partnership requires collaboration with the buyer's marketing team and integration with their project management tool. The successful agency will focus on conversion-based marketing with accessibility compliance.

• 5/16/2025 - Proposal Due Date

• Create annual creative campaigns with multiple concepts
• Manage and buy media across out-of-home, broadcast, print and digital platforms
• Manage Google AdWords campaigns and Google grants
• Serve as brand steward and proactive idea generator
• Establish KPIs and attribute ticket sales to conversion channels
• Create and maintain performance dashboards for reporting
• Execute work with ADA accessibility compliance
• Research and develop optimal media mix annually
• Provide detailed campaign optimization recommendations
• Integrate with Aquarium's Asana project management system