Marketing Strategy and Execution Services

City of San José

The buyer is seeking professional consultant services for a broad range of marketing and communications support for San José Mineta International Airport. The selected consultant will be responsible for developing and executing marketing strategies to promote the airport. The project involves various aspects of marketing, including digital campaigns, social media management, public relations, and brand development. The buyer aims to enhance the airport's visibility and engagement through comprehensive marketing efforts.

• 3/14/2025 - RFQ Issue Date
• 3/28/2025 - Deadline for Questions and/or Objections
• 4/16/2025 - Non-Mandatory Pre-Proposal Conference and Site Tour
• 4/23/2025 - Addendum Posting
• 5/16/2025 - Proposal Due Date
• 6/1/2025 - In-Person Interviews
• 8/1/2025 - City Council Action
• 9/1/2025 - Anticipated Start Date

• Develop comprehensive marketing and communications strategy for San José Mineta International Airport
• Execute digital marketing campaigns across various platforms
• Manage social media presence and engagement for the airport
• Create and distribute press releases and media kits
• Design and produce marketing collateral and promotional materials
• Conduct market research and analyze competitor strategies
• Implement SEO strategies to improve online visibility
• Plan and execute advertising campaigns across multiple channels
• Develop and maintain brand guidelines for consistent messaging
• Coordinate with stakeholders to align marketing efforts with airport objectives