North American Renderers Association

Buyer seeks qualified contractors to evaluate the performance and strategic value of their international offices in Mexico City and Hong Kong. The evaluation will assess the effectiveness of market access and market development activities in each region. Contractor will analyze program outcomes and provide actionable recommendations to improve performance. Buyer requires comprehensive analysis of current market dynamics and cost-effectiveness of maintaining international offices.

• 4/14/2025 - RFP Distribution
• 5/15/2025 - Proposal Due Date
• 5/23/2025 - Selections Made By
• 5/26/2025 - Prospective Contractors Notified By
• 6/1/2025 - Project Start
• 10/1/2025 - Project End

• Experience in international market research, program evaluation, and agri-food trade development
• Familiarity with rendered products and/or animal agriculture export promotion
• Experience working with trade associations or industry-led export programs
• Strong communication, interviewing, and data analysis skills

• Review background materials and assess alignment with NARA's international priorities
• Conduct stakeholder interviews with NARA staff and international office personnel
• Develop surveys to capture feedback from unavailable stakeholders
• Evaluate market dynamics in Mexico and Hong Kong/Greater China
• Assess opportunities and threats for U.S.-rendered products in each market
• Analyze market access and development activities conducted by each office
• Measure outcomes including trade growth and increased awareness
• Evaluate cost-effectiveness of maintaining offices relative to market outcomes
• Provide comparison to alternative models or approaches
• Prepare comprehensive report with actionable recommendations