Florida Department of Transportation

Buyer seeks services to develop and implement safety outreach and public awareness for the District Seven Office of Safety. The contract focuses on reducing traffic fatalities and serious injuries through the strategic highway safety plan. Services include development of outreach plans, coordination of events, digital advertising, and providing educational materials. Buyer requires a vendor to implement a 'safe system' approach to address transportation safety elements in an integrated manner.

• 5/8/2025 - Deadline for Technical Questions
• 5/15/2025 - Public Opening (Technical Proposal)
• 5/15/2025 - Proposal Due Date
• 6/2/2025 - Public Opening/Meeting (Price Proposal)
• 6/2/2025 - Posting of Intended Award

• Authorized to do business in Florida
• Professional staff qualified to perform outreach and awareness work
• Experience with digital advertising and safety messaging

• Develop safety outreach and public awareness plans
• Coordinate and conduct outreach-related meetings and events
• Create digital advertising and media campaigns
• Produce audio, video and visual presentations
• Develop multilingual outreach plans based on market research
• Provide branded tangible educational outreach materials
• Create digital storytelling and targeted marketing campaigns
• Conduct post-campaign analysis, focus groups and surveys
• Recruit, train and manage outreach volunteers
• Build relationships with community stakeholders