City of Ann Arbor

Buyer seeks an agency or individual to develop and implement a media campaign to educate residents, students and commuters about Ann Arbor's on-street snow parking ban policy. The campaign will utilize both digital and traditional media channels to inform the community about the ban, which has not been enforced in over two decades. Buyer is committed to a multi-year education effort to help people understand how to comply with the ban and plan for vehicle relocation during enforcement periods.

• 4/29/2025 - Written Question Deadline
• 5/15/2025 - Proposal Due Date
• 5/26/2025 - Tentative Interviews
• 6/1/2025 - Selection/Negotiations

• Develop digital and traditional media marketing campaign
• Create education strategy for residents, students, and commuters
• Design messaging about snow parking ban policy
• Produce content explaining how the ban will be used
• Develop materials helping people plan vehicle relocation
• Create messaging for multi-year educational campaign
• Select effective marketing mediums for target audiences
• Collaborate with city staff on creative process
• Develop strategy for single-family residents outreach
• Create targeted messaging for college students with vehicles
• Design outreach for commuters using street parking
• Demonstrate knowledge of Southeast Michigan media markets
• Buy advertising in appropriate media channels
• Provide guidance on message development
• Optimize content for selected marketing mediums
• Track campaign effectiveness metrics
• Adapt messaging based on campaign performance
• Coordinate timing of media placements
• Ensure consistent messaging across all platforms
• Provide regular campaign performance reports