Lake Land College

Buyer seeks a digital marketing partner to develop and implement a comprehensive campaign to increase enrollment by 5%. Buyer wants to generate awareness and engagement leading to website traffic, inquiries, and campus visits. The campaign will target traditional high school students, non-traditional returning students, and recent graduates who haven't yet attended college. Buyer requires a partner who will collaborate on strategy, monitor performance, and suggest improvements throughout the contract.

• 4/15/2025 - RFQ issued
• 4/30/2025 - Last day for Questions
• 5/14/2025 - Proposal Due Date
• 5/19/2025 - Interview week
• 5/29/2025 - Vendor selection
• 6/9/2025 - Board of Trustees recommendation
• 7/1/2025 - Campaign Launch Date

• Experience with comprehensive digital advertising consulting and reporting
• Ability to provide higher education marketing examples
• Capacity to monitor and adjust campaigns for maximum results
• Ability to work in a collaborative partnership approach

• Develop comprehensive digital advertising strategy targeting multiple audience segments
• Design and implement PPC, display, geofencing, and OTT campaigns
• Create pre-roll video and streaming radio advertisements
• Develop retargeting and redirecting ad strategies
• Provide continuous monitoring of ad performance with actionable recommendations
• Create and launch ad hoc campaigns for new programs and events
• Generate detailed performance reports with analytics and insights
• Increase website traffic, information requests, and campus visits
• Convert applicants to enrollees through strategic digital marketing
• Increase in-district high school graduate market share to 40%