Department of California Highway Patrol

Buyer seeks a non-profit contractor to develop and implement a Public Awareness/Educational Campaign for the Teen Distracted Driving program. The campaign will educate and increase awareness about distracted driving to reduce traffic crashes, fatalities, and injuries statewide. Services include developing cost-effective communication strategies that reach California's geographic and demographic diversity. The campaign should influence attitudes and create awareness of distracted driving incidents among teens and their influencers.

• 5/5/2025 - Proposers' Questions Due
• 5/9/2025 - Response to Proposers' Questions
• 5/14/2025 - Proposal Due Date
• 6/2/2025 - Notice of Intent to Award (anticipated)
• 10/1/2025 - Proposed Start Date of Agreement

• Must be a Non-Profit Entity/Business
• Three years direct experience training law enforcement clients
• Three years experience providing evidence-based teen resources
• Three years experience developing and delivering safety programs
• Account team principals must have five years relevant experience

• Develop public awareness campaign for Teen Distracted Driving program
• Create evidence-based educational materials targeting teens
• Implement strategic media outreach across California's diverse populations
• Design cutting-edge educational programming activities
• Develop creative messaging that influences attitudes about distracted driving
• Produce campaign materials that drive teens to alternate behaviors
• Establish clear metrics to evaluate campaign effectiveness
• Coordinate with law enforcement stakeholders
• Implement cost-effective delivery systems for campaign messaging
• Submit detailed final report by October 31, 2026