Bismarck State College

Buyer seeks a firm to provide digital media management and advertising services focused on enrollment growth and financial stability. The 12-month contract includes developing specific digital marketing strategies and media planning, buying, tracking, and reporting. Buyer needs quantifiable enrollment goals, strategic implementation, and ongoing analytics. The services will drive measurable growth in prospective student engagement at North Dakota's only polytechnic institution.

• 5/2/2025 - RFP issued
• 5/9/2025 - Deadline for questions
• 5/14/2025 - Proposal Due Date
• 5/22/2025 - Finalist Presentations
• 5/30/2025 - Contract Negotiations
• 7/1/2025 - Contract Start

• 5 years of agency experience in higher education marketing
• 5 years of experience in media planning and buying
• 5 years of experience in developing enrollment marketing strategies

• Develop digital marketing strategies for enrollment growth
• Establish quantifiable enrollment goals and analytics
• Implement BSC's marketing plan with ongoing evaluation
• Build strategic media plan for digital marketing
• Negotiate and execute media buys across platforms
• Monitor media placements and negotiate make-goods
• Provide post-buy analysis and campaign performance reports
• Conduct situational analyses and modify plans as needed
• Produce detailed expenditure reports as requested
• Support prospective student engagement and enrollment inquiries