Georgia Southern University

Buyer seeks multiple suppliers for Digital Marketing Services. The contract will be for one year with four optional yearly renewals. Services include email marketing campaigns, online ads, SEM, video production, and streaming services. Buyer requires detailed reporting dashboards and the ability to adjust tactics during campaigns.

• 4/23/2025 - Opening Date
• 5/13/2025 - Proposal Due Date

• Ability to provide email marketing with Matchback Display
• Capability to create online ads
• Experience with SEM and re-targeting display
• Ability to market via Streaming TV Services
• Capability to produce traditional video ads
• Video production skills for online and streaming
• Comprehensive reporting dashboard with location and spend tracking

• Develop live email marketing campaigns with Matchback Display
• Create and manage online advertisements
• Implement SEM and SEM re-targeting display campaigns
• Provide marketing via streaming TV services
• Produce traditional video ads for multiple campus locations
• Develop video content for online and streaming platforms
• Maintain accessible reporting dashboard for campaign performance
• Target email campaigns to double opt-in recipients in specific areas
• Serve display ads to email campaign openers
• Adjust campaign tactics during implementation as needed