Texas Department of Agriculture

Buyer seeks a media firm to plan and execute a comprehensive media campaign for the 2025 Farm Fresh Initiative. The campaign will include billboard, digital, radio, television, and targeted email communications. The goal is to promote the Farm Fresh Initiative, encourage connections to Texas agriculture, and emphasize local Texas products in schools and feeding programs. Buyer expects the vendor to provide full conceptualization, planning, and implementation of all campaign elements.

• 4/14/2025 - Solicitation Published
• 4/22/2025 - Deadline for Questions
• 4/25/2025 - Addendum Posted (estimated)
• 5/12/2025 - Proposal Due Date
• 6/1/2025 - Contract Begin Date
• 8/31/2026 - Contract End Date

• Bachelor's degree in communication, digital marketing or related fields
• Ability to manage several marketing campaigns simultaneously
• Good understanding of current marketing trends
• At least five years in marketing campaign management

• Develop comprehensive media campaign for Farm Fresh Initiative
• Create and place billboard, digital, radio and TV ads
• Plan targeted email communications
• Negotiate media pricing and placement schedules
• Develop creative content for campaign
• Provide status reports at agreed milestones
• Conduct market planning to increase awareness
• Analyze target demographics in selected markets
• Recommend appropriate media mix and schedule
• Maintain detailed campaign performance records