Asheville-Buncombe Technical Community College

Buyer seeks a marketing agency to develop and implement a comprehensive marketing strategy to promote behavioral healthcare workforce development programs. The project involves collaboration between three community colleges to create cohesive messaging, marketing materials, and campaigns for new mental health educational programs. The scope includes research, collateral development, and digital marketing to attract diverse students to behavioral health training.

• 5/12/2025 - Proposal Due Date

• Must have been in business providing marketing services for minimum of five years
• Must provide three references of similar size/scope marketing projects
• Experience with community colleges preferred
• Experience working with collaborative institutions preferred
• Must be registered as vendor in NC Electronic Vendor Portal

• Develop SEO and keyword research strategy for behavioral healthcare workforce
• Create cohesive messaging for educational programs in behavioral health field
• Design and produce booth displays for recruitment events
• Develop print collateral including brochures and promotional items
• Create landing pages for program information and lead generation
• Design digital marketing campaigns across multiple platforms
• Develop geotagged marketing for three target service areas
• Create social media content featuring program and student success stories
• Produce broadcast content (TV/radio) if budget allows
• Provide detailed analytics and performance reporting
• Develop coordinated branding across three community colleges
• Create messaging for new online credentials in mental health field
• Build marketing strategy for continuing education certificates
• Design campaign for AAS degree program launch in Fall 2026
• Craft strategy to reach diverse populations for workforce development
• Present results in quarterly progress reports
• Support lead generation for behavioral healthcare programs
• Develop marketing materials highlighting Child Advocacy Studies program
• Create promotional content for Direct Service Professional training
• Design materials featuring Mental Health and Substance Use courses