University of Central Missouri

Buyer seeks a qualified vendor to provide a comprehensive website audit for their primary university website (www.ucmo.edu). The audit focuses on evaluating the site as a marketing tool for student recruitment and retention, while considering administrative functions. The vendor must analyze SEO, user experience, content organization, and navigation with specific recommendations for improvement. The primary focus includes marketing effectiveness, technical performance, and content quality compared to competitors.

• 5/2/2025 - Last day to submit questions
• 5/9/2025 - Proposal Due Date
• 5/16/2025 - Short-list Notification
• 5/23/2025 - Interviews/Demo
• 5/30/2025 - Contract Execution
• 10/31/2025 - Project Completion

• Five years of experience providing Website Auditing Services for higher education
• Perform at least 80% of work with no more than 20% subcontracted
• Identify specific Project Manager and team with adequate qualifications
• Provide three redacted website audit examples, at least two for higher education
• Disclose all Missouri Higher Education clients and potential competitor relationships

• Perform SWOT analysis of UCM's website
• Conduct technical SEO audit of site architecture and crawlability
• Evaluate website load speed and mobile friendliness
• Assess user experience from perspective of current and prospective students
• Analyze site navigation and conversion optimization
• Review content strength and organization compared to competitive universities
• Evaluate use of graphics, video, and social media integration
• Identify any duplicate content issues
• Provide specific recommendations for improvement with examples
• Deliver prioritized roadmap of recommendations for implementation