Early Childhood Education and Care Department

Buyer is seeking a contractor to provide marketing services to develop and maintain a public awareness campaign for the Family Infant Toddler (FIT) Program. The contract will be for one year from date of award with the option to extend for an additional three years. Proposals must be submitted electronically to the Procurement Manager by the specified deadline.

• 4/11/2025 - RFP Issuance
• 5/9/2025 - Proposal Due Date

• Develop a public awareness campaign for the FIT Program
• Maintain the public awareness campaign over contract duration
• Create marketing materials promoting early intervention services
• Design promotional content for families with infants and toddlers
• Establish campaign messaging strategy for early childhood services
• Develop digital marketing content for early intervention program
• Create outreach materials targeting families with developmental concerns
• Produce media content highlighting FIT Program benefits
• Design accessible materials for diverse New Mexico communities
• Implement metrics to measure campaign effectiveness