Towson University

Buyer seeks a marketing consultant to develop a comprehensive 3-5 year strategic marketing plan. The consultant will lead a collaborative process to discover, facilitate, draft and present an institutional marketing action plan. Buyer is not seeking creative execution services as they have an existing agency of record. The contract duration is one year and includes regular meetings both virtually and in-person.

• 4/23/2025 - Pre-Proposal Conference
• 4/29/2025 - Questions Due
• 5/7/2025 - Proposal Due Date

• Small Business Reserve certification through Governor's Office of Small, Minority & Women Business Affairs

• Lead strategic marketing planning process from discovery to final deliverable
• Conduct comprehensive background and situation analysis with SWOT assessment
• Develop targeted positioning and competitive analysis
• Facilitate stakeholder interviews and discussions to gather input
• Create actionable strategic marketing plan with specific recommendations
• Provide budget and financial recommendations for implementation
• Develop performance metrics and KPIs for measuring success
• Present finalized plan to leadership and campus groups
• Recommend resource allocations and structural improvements
• Prioritize action items with implementation strategies