The North Carolina Partnership For Children

Buyer seeks a qualified marketing agency to develop and execute a comprehensive public awareness campaign. The campaign aims to increase awareness of The Basics' five principles for early childhood development among parents, caregivers, and community stakeholders across North Carolina. The selected vendor will create and implement a strategic marketing plan leveraging various channels to maximize engagement and impact. The campaign will promote The Basics principles: Maximize Love Manage Stress; Talk, Sing, and Point; Count, Group, Compare; Explore Through Movement and Play; and Read and Discuss Stories.

• 4/18/2025 - RFP Release Date
• 4/30/2025 - Questions Due
• 5/2/2025 - Answers Posted
• 5/7/2025 - Proposal Due Date
• 5/16/2025 - Award Notification
• 6/1/2025 - Contract Start
• 11/10/2025 - Contract End

• Develop research-based strategy for target audiences and messaging
• Create key campaign messaging aligned with The Basics' mission
• Produce videos, social media graphics, digital ads, radio spots
• Develop multi-channel media strategy including digital platforms
• Define key performance indicators to measure campaign effectiveness
• Support local community partners with grassroots campaign amplification
• Create print materials promoting The Basics principles
• Establish The Basics, NC as a trusted early childhood resource
• Submit monthly invoices outlining deliverables completed
• Prepare final narrative report summarizing campaign results