City of Garfield

Buyer seeks a Social Media Public Relations Specialist to provide professional services. The specialist will develop social media strategies, engage with the community, manage crisis communications, create content, track analytics, and collaborate with all City departments. The contract period runs from May 1, 2025 through December 31, 2025. The selected individual or firm must meet minimum qualifications and will be chosen through a fair and open process.

• 4/16/2025 - RFP Issue Date
• 5/1/2025 - Contract Period Start
• 5/7/2025 - Proposal Due Date
• 12/31/2025 - Contract Period End

• Full name and business address with key contact person
• Description of business organization and ownership structure
• Number of years in business under present name
• List of individuals who will provide services
• Education and licenses held by each person
• Experience representing municipal entities in New Jersey
• Professional liability insurance of $1,000,000 or higher
• Compliance with NJ Law Against Discrimination
• References from at least one municipal entity client
• Description of all professional liability claims in past five years

• Develop and implement a social media strategy
• Facilitate community engagement and public interaction
• Provide crisis communication and reputation management
• Create content and build the city's brand
• Track analytics and performance metrics to improve outreach
• Collaborate with all City Departments on messaging and branding
• Submit regular performance reports analyzing social media effectiveness
• Manage the city's online presence across multiple platforms
• Create engaging digital content including graphics and videos
• Respond to public comments and inquiries on social media
• Develop crisis communication protocols for online platforms
• Research social media trends to maintain a competitive presence
• Design social media campaigns for city events and initiatives
• Train city staff on social media best practices
• Monitor social media for feedback and community concerns
• Implement SEO strategies to improve city's online visibility
• Build relationships with community stakeholders through digital outreach
• Create editorial calendars for content scheduling
• Convert complex municipal information into accessible social content
• Measure and report ROI of social media initiatives