Ohio Department of Commerce

Buyer seeks a qualified marketing partner to develop and implement creative marketing strategies and media buys to promote Commerce programs and campaigns. The contractor will provide services including photography, videography, PSA scripting, digital advertising development, and media buying across various channels. Buyer needs a flexible partner to work throughout the year on various initiatives to increase awareness and drive action for consumer protection efforts.

• 4/22/2025 - Posting Date
• 4/22/2025 - Inquiry Start Date
• 4/29/2025 - Inquiry End Date
• 5/6/2025 - Proposal Due Date
• 7/1/2025 - Initial Agreement Term Start
• 6/30/2027 - Initial Agreement Term End

• Demonstrated ability to develop creative marketing campaigns
• Provide 5 examples of successful results-oriented campaigns
• Experience with non-traditional media procurement
• Ability to secure media placements across multiple channels
• Data collection and analytics experience

• Develop integrated multi-channel marketing campaigns
• Create innovative, relatable concepts for consumer protection campaigns
• Negotiate and place media buys across traditional and digital channels
• Provide photography, videography, and PSA scripting services
• Develop digital advertising creative and copy
• Execute strategic media buying for TV, radio, social, and billboard
• Create analytics reports with campaign performance metrics
• Produce live dashboard for real-time campaign tracking
• Recommend targeted media approaches based on audience demographics
• Transfer ownership of all content to Commerce upon completion