New York State Department of Agriculture and Markets

Buyer seeks qualified entities to enhance the competitive position of New York's apple industry through marketing, promotional campaigns, and market research. The project aims to increase consumer demand, drive sales, and provide actionable industry insights. Vendors may submit proposals for one or more components: consumer marketing, retail promotional activities, innovative marketing strategies, or market research on behalf of New York State's apple industry.

• 4/15/2025 - Release of Request for Proposals
• 4/22/2025 - Deadline for Submission of Written Questions
• 4/29/2025 - Last Update of answers or RFP Addenda
• 5/6/2025 - Proposal Due Date
• 7/1/2025 - Contract Start Date
• 6/30/2026 - Contract End Date

• Any entity authorized to conduct business in New York State

• Create compelling advertising materials across digital, print, TV, and radio platforms
• Develop and execute seasonal advertising campaigns for peak apple sales periods
• Implement social media content and influencer collaborations for targeted demographics
• Design point-of-sale materials including signage and in-store displays
• Coordinate retailer-specific promotions and co-branded campaigns
• Conduct in-store sampling programs and apple tasting events
• Develop innovative, out-of-the-box marketing strategies to differentiate NY apples
• Analyze consumer preferences for apple varieties based on demographics
• Research demand for processed apple products domestically and internationally
• Present findings in workshops for shippers, growers, and processors