Social Media Management Software Solution

The University of North Carolina at Chapel Hill

Buyer seeks to evaluate its existing social media scheduling, management and social listening system. The goal is to find the best option for a streamlined platform for publishing, amplifying and tracking social media content. Buyer currently utilizes Brandwatch for social media scheduling, management, and Consumer Intelligence for social listening. The selected tool will be used by the Office of University Communications to manage the institution's primary social media accounts.

• 4/7/2025 - Written Questions Deadline
• 4/21/2025 - University's Response to Written Questions
• 5/5/2025 - Offer Opening
• 5/5/2025 - Proposal Due Date

• Must support social media analytics and reporting on all university accounts
• Must accommodate at least 8-10 user profiles
• Must support minimum of 12 social media profiles

• Provide social media scheduling capabilities across multiple platforms
• Deliver social listening and monitoring capabilities
• Create analytics dashboards with custom reporting features
• Support managing at least 12 social media profiles
• Generate regular reports on identified keywords and authors
• Offer platform-specific analytics and performance metrics
• Enable custom report creation for various metrics
• Facilitate content management workflows with approval processes
• Provide media content storage or integration with storage tools
• Accommodate at least 8-10 user profiles
• Offer competitor analysis features
• Include training and implementation support
• Create custom dashboards with KPI tracking
• Monitor at least 5 million social media results annually
• Enable benchmarking against at least 40 other profiles
• Support accessibility and ADA compliance
• Provide error alerts for post failures
• Manage paid social media advertisements
• Integrate with link shortening services
• Ensure secure data handling and user permissions