Regional Transit Authority

Buyer seeks qualified firms to develop and execute a comprehensive outreach, marketing, and fulfillment strategy for the Opportunity Pass program. This procurement is specifically limited to eligible Small Business Enterprises that meet SBE Program requirements. Proposals must be submitted through the RTA's Procureware website. The project requires expertise in marketing, outreach, and program implementation.

• 4/18/2025 - RFP Release Date
• 5/5/2025 - Question Submission Deadline
• 5/5/2025 - Proposal Due Date

• Must be a certified Small Business Enterprise
• Business must have 51% ownership by economically disadvantaged person
• Owner's Personal Net Worth cannot exceed $1.32 million
• Annual gross receipts cannot exceed $17.42 million
• Must meet SBA size criteria

• Develop comprehensive outreach strategy for Opportunity Pass program
• Execute marketing campaign to promote Opportunity Pass program
• Manage fulfillment strategy and distribution of passes
• Create marketing materials and promotional content
• Implement targeted community engagement initiatives
• Establish metrics to measure outreach effectiveness
• Coordinate with RTA stakeholders on program messaging
• Design digital and print advertising campaigns
• Facilitate public information sessions about the program
• Track and report on marketing campaign performance