Perry Main Street Association

Buyer seeks a consultant to rebrand and overhaul its internal and external communication platforms. The project involves developing two distinct brand identities to better communicate with residents and visitors. Contractor must create two new user-friendly websites with streamlined content management systems, conduct public outreach, and produce promotional materials including videos. The work aims to support downtown revitalization efforts and better meet the needs of volunteers.

• 3/3/2024 - RFP Available
• 5/12/2024 - Interviews with Consultants
• 5/19/2024 - Contractor Selection
• 6/1/2024 - Project Kickoff
• 5/5/2025 - Proposal Due Date
• 12/31/2026 - Project Completion

• Strong local knowledge of Perry NY and Genesee Valley Region
• Familiarity with Silver Lake Trail and Letchworth Gateway Villages
• Experience with LWRP and other revitalization efforts
• Ability to meet 30% MWBE involvement goal

• Facilitate public outreach including stakeholder interviews and workshops
• Develop new brand identities for PMSA and ILovePerryNY
• Redesign two websites with streamlined content upload systems
• Create volunteer-friendly content management platform
• Minimize website hosting fees and maintenance costs
• Develop educational resources for volunteers on content uploading
• Create promotional materials targeting residents
• Create promotional materials targeting visitors
• Produce 2-5 informational/interpretive videos showcasing village features
• Document MWBE involvement to meet 30% goal