City of Essex Junction

Buyer seeks a qualified graphic designer, design firm, or agency to develop a long-standing, recognizable brand identity and brand style guide. The project includes creating visual elements, messaging, and guidance on incorporating sub-brands for departments. Buyer requires a logo that has wide appeal and reflects the community as a whole, along with a style guide for graphics and templates for day-to-day operations. Public input must be incorporated into the development process to ensure the design accurately represents the community.

• 4/15/2025 - Issuance of RFP
• 4/28/2025 - Deadline for Questions
• 4/29/2025 - Answers Posted
• 5/5/2025 - Review of Proposals
• 5/5/2025 - Proposal Due Date
• 5/14/2025 - Staff Recommendation to City Council
• 5/15/2025 - Notice to Proceed with Project

• Conduct community and staff research to determine values and identity
• Develop city logo with variations and a tagline
• Create three different taglines for second-round logo options
• Design sub-brands for City departments while maintaining their identity
• Connect existing department logos with new City branding
• Develop color palette for print and web that adheres to accessibility standards
• Establish accessible, readable fonts for print and web applications
• Deliver high-resolution files in multiple formats (EPS, JPEG, PDF)
• Create templates for brochures, PowerPoint, letterhead, business cards and memos
• Design road signage, building signage and street lamp banners
• Develop comprehensive brand style guide
• Provide brand consultation for 12 months following project completion