University of Washington

Buyer seeks a creative advertising agency to serve as the agency of record for UW Medicine. Buyer needs a partner to develop and implement cohesive marketing campaigns in the Seattle area and WWAMI region. The agency will create innovative advertising concepts across multiple channels including broadcast, digital, social media, and out-of-home. The work will emphasize brand differentiation in the healthcare market.

• 4/14/2025 - Closing date for Inquiries
• 4/18/2025 - Response to Inquiries
• 5/2/2025 - Proposal Due Date
• 5/12/2025 - Tentative Interviews
• 7/1/2025 - Contract Start - tentative

• Develop innovative advertising campaigns based on UW Medicine's brand position
• Execute deliverables across broadcast, OTT, print and digital channels
• Plan and direct photo and video shoots for campaign assets
• Create service line-specific campaigns that differentiate from competitors
• Design digital and traditional advertising campaign assets
• Provide copywriting for all marketing materials
• Develop content strategy for landing pages
• Collaborate with media buyer for optimal campaign reach
• Create assets for programmatic advertising platforms
• Produce campaign visuals optimized for various media channels