Pinellas County Convention and Visitors Bureau

Buyer seeks to contract with a qualified agency for strategic advertising services, media planning and buying services. The scope includes video, print, audio, digital display, out-of-home, promotions and marketing partnerships. The goal is to promote tourism to Pinellas County and increase the economic impact of tourism. The selected agency will work in conjunction with buyer to develop multi-platform, integrated programs that support the overall mission and goals.

• 3/31/2025 - Issue Date
• 4/18/2025 - Question Submission Deadline
• 5/1/2025 - Proposal Due Date

• Extensive tourism experience in domestic U.S. and select international markets
• Proven success creating compelling campaigns across all channels
• Financial capacity to pay expenses upfront
• Full-time dedicated employees for all key creative roles
• Maintain Tampa Bay area office or commit to frequent travel

• Develop strategic advertising services and media planning
• Execute media buying across TV, print, audio, and digital channels
• Create and implement marketing partnerships and promotions
• Develop media strategies for domestic and international markets
• Provide analytic services and project-based research
• Interface with publications and digital vendors
• Coordinate crisis communications plans
• Manage transitions of assets at contract completion
• Measure impact and success of all marketing programs
• Coordinate with buyer's other marketing agencies