Metropolitan Washington Council of Governments

Buyer is seeking a full-service public relations firm to develop and implement a comprehensive public outreach and education campaign to improve pedestrian and bicyclist safety in the Washington metropolitan region. The campaign will be carried out in two three-to-four-week waves, one in Fall 2025 and one in Spring 2026. The goal is to reduce pedestrian and bicyclist deaths and injuries by raising awareness, educating road users, changing behaviors, and highlighting enforcement activities.

• 4/2/2025 - RFP Release Date
• 4/17/2025 - Deadline for Questions
• 4/24/2025 - COG Responses to Questions
• 5/1/2025 - Proposal Due Date

• Compile and apply transportation safety data to advise campaign elements
• Create or adapt campaign creative materials and advertisements
• Plan, place, and execute campaign media buys and promotions
• Plan and execute stakeholder and public engagement events
• Develop partnerships with local/state groups, federal agencies and media
• Maintain campaign website with updated materials and resources
• Develop multilingual outreach for non-English speaking residents
• Coordinate with partner agencies' pedestrian law enforcement activities
• Produce progress reports and document all campaign activities
• Evaluate campaign effectiveness through post-campaign surveys