Pitt Community College

Buyer seeks an advertising/media agency to serve as their agency of record for media and web purchasing and placement, as well as creative development of TV and radio commercials. The objective is to develop a new branding campaign with consistent messaging that supports their mission to educate and empower people for success. Buyer aims to consolidate media advertising production and placement with one agency to simplify coordination and billing processes. The focus will be on student recruitment, college advancement, economic development, and college programs.

• 4/17/2025 - Submit Written Questions
• 4/23/2025 - Response to Questions
• 4/30/2025 - Proposal Due Date
• 5/30/2025 - Contract Award
• 7/1/2025 - Contract Start Date

• Conduct and coordinate public opinion research for target markets
• Create digital advertising campaigns across multiple platforms
• Develop TV and radio commercials for broadcast and streaming
• Provide media planning, buying and placement services
• Implement geo-fencing advertising strategies
• Deliver social media advertising campaigns
• Assist with strategic communications planning
• Conduct focus groups and concept testing
• Monitor media purchases to verify correct messages and placements
• Provide monthly advertising management reports and analytics