Department of Natural Resources

Buyer seeks to implement a marketing campaign targeting Hmong anglers and hunters in Minnesota during summer and fall 2025. The campaign will utilize paid ad platforms to share important information about new fishing and hunting regulations. Buyer requires production, implementation, and reporting of both traditional and digital advertising tactics to promote positive engagement with Minnesota's updated regulations.

• 4/30/2025 - Proposal Due Date
• 5/5/2025 - Campaign Implementation

• Develop marketing campaign targeting Hmong anglers and hunters
• Create content about new fishing and hunting regulations
• Produce traditional and digital advertising materials
• Implement paid ad platforms to reach Hmong community
• Provide detailed reporting on campaign performance
• Translate regulatory information for Hmong audience
• Execute campaign during summer and fall 2025
• Promote positive engagement with updated regulations
• Design culturally appropriate outreach materials
• Share important DNR updates with Hmong community