City of Detroit Office of Contracting and Procurement

Buyer seeks a media strategist to develop and execute comprehensive voter awareness and advertising campaigns for the Elections Department. The strategist will administer support in developing media plans and executing media purchases across multiple channels. The campaign aims to educate and engage the public about the electoral process, key election dates, and voter participation. Services include traditional, digital, and community media outreach to ensure broad and inclusive engagement with Detroit voters.

• 4/2/2025 - Advertisement Date
• 4/16/2025 - Pre-Proposal Conference
• 4/30/2025 - Proposal Due Date

• Minimum of five years of experience providing media strategy services for projects of similar scope and size

• Develop comprehensive media strategy for voter awareness campaigns
• Plan and execute billboard advertising across strategic locations
• Manage television advertising campaigns across broadcast and digital platforms
• Coordinate radio advertising partnerships covering diverse demographics
• Implement digital and social media marketing campaigns
• Engage community media outlets and influencers
• Develop and adapt multilingual graphic assets
• Manage print media production and placement
• Monitor campaign performance and provide detailed reporting
• Reconcile media traffic and validate deliverables