State of South Carolina

Buyer seeks a qualified provider to deliver comprehensive digital advertising and marketing services for Coastal Carolina University. The contractor will develop and implement digital campaigns to increase brand awareness and student enrollment. Services include search engine optimization, paid advertising, mobile displays, social media ads, broadcast TV, and billboard placements. Buyer anticipates approximately 40 campaigns annually over a potential five-year contract term.

• 4/4/2024 - Questions Due
• 4/1/2025 - Pre-Proposal Conference
• 4/29/2025 - Proposal Due Date
• 6/18/2025 - Award Date

• Minimum of five years' experience in digital advertising services
• Demonstrated experience with at least four institutions of higher education

• Develop digital marketing strategy and campaign analysis
• Provide search engine optimization (SEO) services
• Implement search engine marketing (SEM) and pay-per-click campaigns
• Create mobile and banner display ads with geo-targeting
• Manage social media paid advertising
• Place and negotiate broadcast TV placements
• Arrange billboard placements
• Develop email marketing and communication funnels
• Optimize conversion rates and implement split testing
• Create landing pages and lead forms