Mississippi Department Of Wildlife, Fisheries, And Parks

Buyer seeks a qualified media buying vendor to support statewide and regional marketing efforts. The selected vendor will handle strategic planning, placement, and reporting of paid media across broadcast, radio, digital, and social platforms. Services aim to increase conservation awareness, license sales, state park visitation, and public engagement with buyer's programs. The vendor must be able to maximize the agency's budget to achieve measurable results.

• 4/29/2025 - Proposal Due Date

• Must be an experienced Mississippi state approved media buying vendor

• Develop strategic media planning across multiple platforms
• Place broadcast and streaming video advertisements
• Manage terrestrial and streaming radio ad buys
• Execute digital display, video, and audio advertising campaigns
• Implement social media ad placements
• Optimize budget for statewide reach
• Provide campaign performance reports and analytics
• Support conservation awareness initiatives
• Drive license sales through targeted advertising
• Promote state park visitation and natural science museum